We’re a WordPress website agency. What does that actually mean?

WordPress runs over 43% of the internet. And one-third of online shops use WordPress-powered WooCommerce.

When you’re choosing the platform to use for your website, WordPress is a solid choice. And when you want a WordPress website that gets real results for your business, a WordPress website agency should be your first port of call.

The Radical team specialises in WordPress websites. It’s our preferred platform — for a ton of different reasons, all of which we’ll cover below.

In this post, we explain what it means to work with a WordPress website agency and how to ensure you only work with the best. We’ll be covering:

• What is a WordPress website agency?
• Why choose a WordPress website?
• What you should expect from a good WordPress agency
• When you might not need a WordPress agency
• What makes us WordPress specialists?
• Radical’s WordPress website services
• Radical’s WordPress website design and development process
• Bespoke WordPress websites we’ve designed and built

What is a WordPress website agency?

A WordPress website agency specialises in the design, development and maintenance of websites, using WordPress as the core platform. That specialism means deep technical knowledge and the ability to shape the platform around your business needs.

Unlike a freelancer, an agency has a whole team of web experts available to work on your project. And unlike a generalist web company, a WordPress agency knows the platform inside out.

It’s also worth saying here: not all WordPress agencies work in the same way.

Some WordPress designers rely on off-the-shelf themes and page builders, assembling websites from pre-made components. That can work for very simple projects. But it also comes with limitations — in terms of performance, flexibility, scalability and originality.

At Radical, we don’t work like this.

We design and build bespoke WordPress websites from scratch. No restrictive templates. No bloated themes. Just on-brand design, clean code and functionality built specifically to meet your business goals.

Why choose a WordPress website?

A WordPress agency isn’t the right answer for every project. But there are plenty of situations where it makes a lot of sense. That’s because WordPress is so versatile. Here are some key reasons to choose a WordPress website.

You want a website that feels uniquely yours

While you can choose from a range of WordPress templates, the best WordPress agencies build bespoke websites. They create a custom WordPress web design that looks and feels like your brand — so users understand exactly what your business is about, and you stand out from the competition, too.

You want a website that can scale

WordPress gives you the flexibility to grow without redesigning your website every year. You can start simple and add functionality as your business evolves — whether that’s new service pages, integrations, gated content or an e-commerce checkout.

You want to update your website yourself

WordPress comes with a user-friendly content management system (CMS). With the right setup, you can update pages, publish blogs and tweak content without relying on a developer for every little change.

You want top SEO performance

With a WordPress website, you have advanced control over SEO. The platform is flexible enough to support technical SEO, structured content and ongoing optimisation without boxing you in. You can also use powerful plugins to drive more traffic to your site.

What you should expect from a good WordPress website agency

Not all WordPress website agencies are created equal. So what can you expect from one of the good ones?

1. Design and development

WordPress web design is the structure and aesthetics of your website. It’s the visual identity, the user experience and the user journeys website visitors take.

WordPress website development is what happens behind the scenes. It’s the code that determines website functionality and security, and how your website performs.

A good WordPress website agency has expertise in both areas. So there are no awkward handovers and your website project runs smoothly.

2. Strategy before design

A decent agency won’t jump straight into colours and fonts. They’ll ask about your business, your customers, your goals and what success actually looks like. Because without that kind of context, design decisions are just guesswork.

3. A custom approach

A good WordPress agency has the skills and the knowledge to create bespoke WordPress websites. That means you get a unique design and all the functionality you need. And you don’t have to work within the constraints of templates.

4. A website you can manage

You shouldn’t be afraid to update your own site. You should have total freedom when deciding who maintains your site. And you should get ownership of your website and all its contents. If a WordPress web design agency puts up barriers in any of these areas, it’s a huge red flag.

5. An eye on the future

The best WordPress website agencies won’t just ask where your company’s at right now. They’ll ask about your plans for the future, too. So you end up with a future-proof website that can flex to the needs of your business for years to come.

6. A focus on client care

It’s not just about design and technical ability. The best WordPress agencies also provide top customer service. They don’t speak in website jargon. They don’t give it the hard sell. They provide a dedicated point of contact and promote easy client-agency communication. That way, you know exactly how the project is progressing and when you can expect to launch.

Weighing up your agency options? Read this: 26 questions to ask a web design company before working with them

When you might not need a WordPress web agency

A WordPress website agency probably isn’t the right fit if you just need a stopgap. And if time and money are really tight.

If you’re launching a very simple, short-term website, a DIY builder or an off-the-shelf solution may be all that you need. You can get online quickly using platforms like Squarespace or Wix.

The trade-off is flexibility. These platforms are limited and make it difficult to scale. They work best when your needs fit neatly into their boxes. As soon as you need something more tailored — or want to grow — you may hit walls that are expensive or impossible to climb over.

So, if you’re thinking long term, and want to create a website that does your brand justice, WordPress and a dedicated WordPress agency are (in our opinion) the very best choice.

What makes us WordPress specialists?

We’ve been working with WordPress for over 14 years now. And while we have experience with all major programming languages — and a host of different frameworks, too — WordPress is most definitely our favourite.

We like its integrations, functionality and scalability. We love how easy the CMS is for our clients to master. And we really, really love the high-quality, high-performance websites it allows us to create.

Our team of WordPress designers and developers knows WordPress inside out. We know how to overcome its (honestly, very few) limitations. And make the most of the flexibility it offers.

So what WordPress website services do we provide? Let’s take a look.

Radical’s WordPress website services

Choose us as your WordPress specialists, and you can make use of any or all of the following WordPress website services.

WordPress website design services

Our WordPress website design services focus on structure first — how users move through your site, what they need to see and when they need to see it. From there, we build a visual identity. The colour schemes, fonts, visuals and micro-animations that bring your brand to life.

WordPress website development services

Our WordPress development services cover everything from custom templates and functionality to performance optimisation and integrations. We build sites that are fast, secure and scalable — without unnecessary bulk or bloat.

WordPress website maintenance

Websites don’t look after themselves. So we offer WordPress website maintenance to keep things running smoothly post-launch. This includes updates, backups, security monitoring and performance checks. And it means you can focus on other areas of the business while leaving the technical stuff to us.

Other website services

You don’t need to hop between different freelancers or agencies because we’re a one-stop shop. We can help with branding, website content, animation and videos. We offer training on how to update your WordPress website. And we can support you with SEO, too.

Other website technologies

We’re not just WordPress experts. We use WooCommerce for e-commerce web design and development. And we use a range of other frameworks — including Laravel, Vue.js, React and Node.js — for custom builds. Whatever you need, chances are we have the necessary expertise.

Get in touch to find out if we work with your preferred technologies.

Radical’s WordPress website design and development process

Every website project follows roughly the same process. You get in touch, fill out a website brief and then we head to step #1 of your WordPress website project.

Step #1: Learn

We ask you a ton of website questions to really get to know you and your business. We learn about the problems you’re facing and what you want your website to achieve.

Step #2: Plan

We work out which webpages you need and their relationship to one another. We create a document that details all the things your website will do. And we also provide an overview of tasks and due dates to help us keep the project on track.

Step #3: Design

Now, we get creative, designing and presenting every webpage as an online prototype, and developing new branding if required. We review these mockups with you, making changes until you’re 100% happy with the finished design.

Step #4: Build

Time to bring those designs to life. Developers code your website, building a working system that matches the approved design. They create a secure, fully responsive, SEO-friendly WordPress website with all the functionality you need.

Step #5: Test and launch

With your website finished, we stress-test it to make sure it works perfectly. We find and fix any errors and give you the chance to test the website too. Once we’ve got the go-ahead, we launch your website to the world.

Step #6: Support

Post-launch, we hand your website and its maintenance over to you. But if you want our ongoing support, you can sign up for an after-care package. We can apply updates, fix technical problems, make website improvements and even create SEO content, building a tailored package just for you.

Bespoke WordPress websites we’ve designed and built

The proof is in the pudding, right? So here are just some of the many bespoke WordPress websites the Radical team has designed and built.

Aurora Nights

This travel web design for northern lights travel agency, Aurora Nights, features a hero section video, an extensive selection of tours and a useful knowledge base. Website visitors can “plan their adventure” by selecting a destination and dates for their trip.

We built this website back in 2023. But we’re still working with the Aurora Nights team now, updating and optimising their website, and writing new SEO content.

People Legal

People Legal came to us looking for a professional services website that met the needs of both individual and business clients. We created new (contemporary but professional) branding and a responsive website that features trust signals, clear calls to action and a bespoke client portal.

Stockport Village Nursery

With playful illustrations, a bright colour scheme and a soft sans serif font, the Stockport Village Nursery shows website visitors (in an instant) what a welcoming and nurturing place it is. The website also features an About Us video and handy downloadable resources for parents.

Deliver My Leaflets

A great example of our B2B website design, the Deliver My Leaflets site provides a streamlined and convenient experience for its business clients. Users can register for an account. Then, enter details to create and pay for a leaflet campaign, anywhere in the UK, right from the website.

Louvolite Trade Order Portal

Louvolite is a company that sells materials, components and tools for window blinds. We designed and built the company’s trade order portal using WordPress, incorporating a customer portal, a search bar and an e-commerce checkout.

English Disabled Fly Fishers

English Disabled Fly Fishers came to us wanting a new charity website. We incorporated imagery that reflected their sport — wavy, watery backgrounds and a hook-and-line micro-animation. We created spaces for them to list news and events. We also built an online application form to help the charity enrol new members.

Money Advice

Money Advice is one of the UK’s leading IVA debt help companies. The Radical team created a WordPress website that showcased their experience and their respected reputation. We created a video animation that explains what the company does. We also created useful tools for customers, including an interactive calculator that helps them manage their finances.

Want to update or launch a new WordPress website? Think Radical.

So — what does it actually mean to be a WordPress website agency?

It means understanding WordPress inside out. Knowing when to keep things simple and when those little extras will make all the difference. Building websites that work for businesses and the people who use them. And creating something you can live with — and grow with — long after launch.

If your current website isn’t pulling its weight, or you’re planning something new, take a look at our custom WordPress web design and web development services.

Then, contact the team. We’ll help you establish whether WordPress and our agency are the right fit. And, if so, get to work designing and building a website you can be proud of.

Get in touch to chat about your website project today.

WordPress website agency FAQs

What is a WordPress website agency?

A WordPress website agency designs, builds and maintains websites using WordPress as the core platform. The best WordPress agencies don’t just use templates. They build custom WordPress websites, tailored to your business needs.

Is WordPress good for business websites?

Yes. When designed and built properly, WordPress websites are flexible, scalable, SEO-friendly and easy to manage. They can grow with your business, so they make a great investment.

How much does a bespoke WordPress website cost?

Costs vary depending on the complexity and functionality you need. Brochure websites tend to be cheaper than e-commerce sites, and smaller sites are cheaper than larger ones. A WordPress web design agency will give you a quote once they understand the scope of your project.

Is WordPress better than Squarespace or Wix?

It depends on your needs. WordPress offers more flexibility and scalability. You can get a website that looks and feels uniquely yours, with all the functionality you need to attract and convert website visitors. And you only pay for what you need — you don’t sign up for a flat fee.

However, Squarespace and Wix can work well for very simple sites with limited requirements. They allow you to develop an online presence quickly and relatively cheaply when using their basic packages.

Do I own my WordPress website?

Yes. When you work with a reputable WordPress web design agency like Radical, you own your website, your content and your data. And you’re free to move hosts or agencies if ever you need to.