Contact page design: what to include + examples.

Most people put a lot of thought into their homepage, their service pages and their about page. But the contact page can end up a little neglected — just a phone number, a contact form and not much else.

This is a missed opportunity. Because while your contact page isn’t doing the heavy lifting of bringing people to your website and persuading them that you’re the right team for the job, it still plays a crucial role.

Good contact page design gets people over that final conversion hurdle. It helps you get more enquiries and turn more website visitors into buyers.

So how do you get your contact page working as hard as it can for your business? Good web design is a big part of the puzzle.

In this guide, we cover everything you need to know: what to include, what to avoid and some real-world examples of great contact page design for inspiration.

• A contact page should always include a contact form, direct contact details, a clear call, social media links and some form of spam protection.
• Be strategic with contact form design. Keep it short to get more enquiries, add a field or two if you want better quality ones.
• Other contact page design best practices: make it mobile responsive, match your brand, set expectations and link to it from every page.

Essentials you should always include in your contact page design

A contact form

The contact us form is the centrepiece of most website contact pages. It’s available round the clock. It doesn’t require the visitor to pick up their phone or switch to their email service. It also gives you a structured way to capture the information you need.

On WordPress, plugins like Contact Form 7 and Gravity Forms are reliable options that integrate cleanly with most themes and give you a decent amount of design flexibility.

Direct contact details

Not everyone wants to fill in a form. Some people would rather pick up the phone, fire off a quick email, send a WhatsApp message or — if you have a physical location — pay a visit in person.

So include your phone number and email address as part of your contact page design. If you have a physical address, include that too.

These additions don’t just make life easier for potential customers. They act as trust signals. They show that you’re a real-life business, with a real-life person at the end of the phone.

A call to action

By the time someone lands on your contact page, the other pages of your website have already done a good job of persuading your customers to get in touch. But it’s a good idea to add a sentence or two to really seal the deal.

Create a call to action that reminds website visitors of the benefits they’ll experience after getting in touch. This can make a real difference to whether they actually fill out that form or pick up the phone.

Social media links

Your get in touch page is a natural place to signpost your social media channels. For some visitors — particularly those still in the process of researching your business — proof of happy customers and recent activity on social platforms can be the final nudge they need.

Include links to the platforms you actively use (not the profile you’ve not updated in years), so you give potential customers the best possible impression. And put these links below your contact form and contact details, so ready-to-enquire users aren’t distracted from the priority action you want them to take.

A reCAPTCHA or other spam protection tool

Less glamorous than the rest, but definitely worth mentioning. Without some form of spam protection, your contact form will eventually attract bot submissions. At best, this is annoying. At worst, a security risk.

ReCAPTCHA is the most commonly used spam protection solution in contact page design and development. But we’re big fans of Cloudflare’s Turnstile. It’s a reCAPTCHA alternative that blocks spam just as effectively but without making real users jump through so many hoops.

Some other things you might like to include on your website contact page

A map

If you have a physical location that customers visit — a shop, a studio, a clinic, an office — an embedded Google Map on your contact page is worth including. It confirms your location, makes you easy to find and places your business firmly in the real world (not just the digital one).

“How to get here” info

If people do visit your business in person, make it easy for them to get to you. Share parking and public transport information. Tell them which entrance to your building to use.

Opening hours

When are you available? If your get in touch page doesn’t say, visitors have to guess. Some won’t bother, and those that do may not be able to get hold of you, which isn’t a great first impression.

Including your opening hours sets accurate expectations around when someone can expect to hear back from you — and it cuts out a surprisingly common source of unnecessary enquiries.

A booking tool

If consultations, calls or appointments are part of your process, an integrated booking tool removes a real source of friction. Instead of a back-and-forth email chain trying to find a time that works, visitors can book straight into your calendar.

Trust signals

By this point in the user journey, visitors are usually fairly motivated. But a well-placed trust signal can be the final reassuring nudge they need. Consider adding a customer testimonial, client logos or membership body badges as part of your enquiry page design.

10 contact page best practices

Want to improve your website contact page? Here are the best practices we try to incorporate into every design.

1. Be strategic with your contact form

The standard advice is to keep things short and sweet. Don’t ask website visitors to tell you their life story just to make an enquiry — because every extra field reduces the number of people who complete the form.

For most businesses, name, email address and a brief message are enough to start a conversation. You can get the rest on a call.

But there are times when this rule is worth breaking. We’ve worked with business owners who get more enquiries than they can handle. Their problem isn’t volume, it’s quality.

If that sounds like you, a couple of extra fields can actually be useful. Visitors who are happy to share a rough budget, outline a brief or specify which service they’re interested in are usually further along in their decision-making. They’re more likely to convert — and less likely to waste your time.

2. Tell people what to expect

What happens after someone submits your contact form? Will you email them? Call them? How quickly? If visitors don’t know the answers to these questions, some will hesitate.

A single sentence — “We’ll get back to you within one working day” — answers those questions and makes people more likely to take action.

3. Keep the design on-brand

Your contact page is still part of your website. And it should look like it. Consistent typography, colours and tone of voice apply here just as much as anywhere else.

Contact form design should also fit your website branding, even if you’re using a third-party plugin. A good web designer will customise the design so it sits well within the page and the wider website.

4. Make sure it works on mobile

There’s nothing more frustrating than a contact form that doesn’t work on a smartphone. If users have to zoom in, scroll across the page or fight with tiny tap targets, many will give up before hitting send.

All contact page design should be responsive. It has to work seamlessly across all smartphones and tablets because these are the devices that many of your website visitors will be using.

5. Avoid unnecessary distractions

The primary role of your enquiry page is to get people to get in touch. So don’t distract visitors by putting irrelevant content in their way.

Excessive navigation links, a ton of above-the-fold text or a design-heavy hero section have no place here. Instead, you need a clean layout, a clear visual hierarchy and design centred around one single purpose — giving users the tools they need to connect with you.

6. Give users more than one way to contact you

People have different preferences. Some want to fill in a form. Some want to call. Some want to send an email. Some want to schedule a call in advance.

Offering more than one contact method removes barriers for different types of visitors — and improves accessibility for people who may find certain formats difficult.

7. Point people in the right direction

For larger businesses with multiple departments or teams, directing enquiries to the right person, right away, saves everyone time.

You can list contact details under different departments, locations or team members. Or, if you’re a B2C company, direct people to the right customer service team depending on the nature of their problem or query.

8. Don’t neglect your microcopy

There’s a fair bit of text on your contact form — field labels, button copy, confirmation messages, GDPR disclaimer. It’s easy to leave all this content on default settings. But, in doing so, you miss an opportunity to connect with prospective customers.

Default form text is often overly technical or bland. And you can make a big impression by simply taking the time to rewrite it in your own brand voice.

At a minimum, simplify any clunky default text into plain English. For example, you could swap “Submit” for something more human, like “Send”, and swap “Message” for “How can we help?”

9. Optimise for SEO and AI search

Your contact page is unlikely to rank for competitive search terms. But SEO still matters.

NAP consistency — making sure your name, address and phone number appear in exactly the same format across your website, Google Business Profile and online directories — is an important local SEO signal. Search engines use this data to check that your business is legitimate and to surface you in local and map-based search results.

It also matters increasingly for AI search. People are using AI tools to find and recommend local businesses. Having clearly structured, crawler-friendly contact information improves the chances of your business being cited in AI-generated responses.

10. Make your contact page easy to find

If getting enquiries is your primary website conversion goal, a link to your contact page should be clearly visible from all other web pages. Top right corner is the convention, and this is where people now naturally look.

You can also make this button sticky, so it travels with the user as they scroll down a page. That way, whenever someone decides they’re ready to get in touch, the link is right there, ready to click.

Examples of great contact page design

Here are some of the contact page designs we’ve created at Radical — and what each one does well.

Money Advice

Money Advice helps people manage debt. People landing on the company’s contact page are often anxious or overwhelmed — and the brand meets them where they’re at.

The contact page leads with warmth rather than urgency. The language is supportive and conversational. Visitors are given multiple ways to get in touch, including a callback option for those who’d rather not wait.

Scroll down the page, and you’ll find lots of useful and reassuring information, including the Money Advice process and customer reviews.

CC Response

Next on our list of example contact pages, we have CC Response. This company manages non-fault road accident claims — hire vehicles, repairs, insurer liaison.

The website’s contact page needed to cater to two separate audiences — new customers (who wanted to know more) and existing customers (who wanted to make or check on a claim).

Rather than lumping everyone together, the page separates these paths clearly from the outset. There’s contact information for each group, followed by a contact form that’s relevant to everyone.

Stockport Village Nursery

Over on the Stockport Village Nursery website, the contact page reflects the branding seen elsewhere on the website, with colourful graphics and playful illustrations.

The contact form includes optional fields for the child’s age and proposed start date, which means the nursery team can personalise their response from the very first interaction.

Xenia Students

Xenia Students provides student accommodation across the UK. The challenge was directing a high volume of visitors to the right location-specific information without making the contact page feel cluttered and overwhelming.

The solution is an enquiry page design with a tabbed layout. Visitors can view head office details or jump straight to city-specific contact information. It’s organised, easy to navigate and makes a potentially complex contact page feel simple and straightforward.

Aurora Nights

Aurora Nights is a northern lights travel agency. And the company gives its customers a huge range of ways to get in touch, including via phone, WhatsApp and video call.

This page also features one of our favourite contact form examples. In place of a standard contact form design, visitors are guided through a multi-step “Plan your adventure” tool that collects destination preferences, travel dates and budget range.

By the time the form is submitted, the Aurora Nights team has everything they need to put together a tailored response. Meanwhile, the visitor has been gently guided through thinking about their trip — which does a lot of the early sales work.

Pont Packaging

Here’s another example of great contact page design, this time from Pont Packaging, a B2B business with locations across the UK and Europe.

Our favourite thing about this contact page is the clarity of the information provided to website visitors. Users learn exactly what will happen after they submit the contact form and what enquiries the team can help with.

They can also scroll down to get location-specific contact information for each of the brand’s locations, plus a Sales Manager locator tool that lets visitors find the right person for their region.

Want to build a contact page that really converts? Think Radical.

Your contact page is one of the most important pages on your website. And, when you know what to stick on there, and which best practices to follow, it’s actually really easy to get it right.

At Radical, we build bespoke WordPress websites with contact pages that work hard for your business — responsive, on-brand, easy to use and built to convert visitors into enquiries.

Take a look at our own contact page. Then, get in touch with the team to chat about your website project.

FAQs

Why is contact page design so important?

Your contact page is where motivated visitors go when they’re ready to act. Good contact page design removes the friction between intent and action. It helps you convert more interested customers into enquiries.

How do I know if my contact page is effective?

Set up goal tracking in GA4 so you can see how many visitors reach your contact page and how many actually complete the form. A high number of page visitors with a low number of form completions suggests something on the page is putting people off.

How do I get more people to fill in my contact us form?

Think carefully about website contact page design. The following can make a big difference:

• Keep the form short
• Explain what happens after people submit the form
• Add a specific call to action
• Make sure the form works well on mobile
• Place a link to your contact page in the main navigation so it’s easy to find from anywhere on your site

Does it matter what I call my contact page?

Yes. “Contact” and “Get in touch” are both clear and commonly understood. More creative alternatives — like “Let’s talk”, “Say hello” or “Start a conversation” — can work well if they fit your brand, but clarity should come first.

Visitors shouldn’t have to search around for your contact page or wonder whether they’re clicking the right button.