Accelerated Mobile Pages: What is AMP and Why Should You Care?
Accelerated Mobile Pages (AMP) is a technology which, as the name suggests, makes mobile...Read More »
Craig Greenup 21/03/18, 14:36
A 404 page error or not found error appears when you go to a page that doesn’t exist on an active website. It is arguably one of the most common errors you can come across whilst browsing the Internet, which often occurs when following a broken link or if you type in a website address or URL that doesn’t exist, or has changed. You may have seen this error message in different forms, such as:
Not having a 404 error page is the equivalent of not providing diversion signs after roadworks or a road closure. It leaves you with a sense of feeling lost or not knowing where to go, especially if you are not familiar with the area, or in this case the website. The consequence is that the user is likely to leave the website and never return. This could mean potentially losing a new customer, after a bad experience that could have easily been avoided.
Here are what we believe should be considered when creating your own 404 error page:
So many websites out there don’t provide a 404 error page, or make no real effort. Having a well thought out 404 page is a worthwhile consideration, and very easy to do. Should you require any assistance, why not get in touch? we would be happy to help.