Travel web design: 17 of the best travel websites in 2025

Running a boutique hotel, an online travel guide, a holiday rental or a travel agency? Then travel web design plays a big part in bookings.

The best travel websites look beautiful. They’re also practical, persuasive and packed with features that help travellers plan and book with ease. That means stunning photography, intuitive navigation and calls to action you can’t help but click.

Whether you’re planning a redesign — or launching something new — join us on a tour of the best travel website design on the internet right now. You’re sure to come across features and functionality that would look right at home on your own site — and find plenty of ideas to share with your web design agency.

But be warned: these sites inspire serious wanderlust. So you may find it hard to resist that holiday-booking impulse!

17 of the best travel website design on the internet right now

1. Visit Norway

From the moment you land on this website, it’s an immersive experience. The hero section features a video of Norway’s best sights and there’s high-quality photography throughout.

Copy is clear, in a bold sans serif font. There’s easy navigation and call to action options for every type of trip. So travellers get all the information and inspiration they need to plan their Norwegian adventure.

2. Canopy and Stars

Canopy and Stars is a travel website that helps visitors find glamping accommodation. The hero section features a handy search bar, where travellers can enter their ideal destination, dates and number of guests to view available properties.

Other travel web design highlights? We like that the site features quick links to accommodation categories — like places by the coast, places for under £100 and places with last-minute availability. And we like the inclusion of community-building content that helps website visitors feel part of something bigger.

3. El Fenn

An excellent example of hotel web design, El Fenn’s website is a feast for the eyes. It’s a great reflection of the hotel’s luxurious and eclectic sense of style. But it’s not just a pretty site — it has everything travellers need to make an informed decision.

It’s easy to compare rooms thanks to an extensive selection of images. It’s more of the same on the booking page. Each available room option is listed alongside high-quality photographs, so guests know exactly what they’re booking.

4. Withlocals

The Withlocals site helps travellers find local tours run by local guides in their destination of choice. It has all the travel web design essentials — easy search features, high-quality images and lots of travel inspiration.

We particularly love how distinctive this site looks, with clean, colourful website branding that carries through the whole site. The tour booking pages are also impressive, with all the information travellers could possibly need along with easy-to-digest summaries, too.

5. Baxby Manor

This is campsite web design with a difference. Baxby Manor offers next-level camping and glamping experiences and its website makes this clear from the off.

A beautifully filmed hero section video showcases the natural beauty and campsite facilities visitors can expect. And there are a ton of trust signals — media mentions, guest reviews, awards and accreditations — to help campers book with confidence.

6. Seatfrog

Landing on the Seatfrog website, you’re hit by its bold, fun, no-nonsense branding. The look of the site reflects the easy, impactful experience travellers can enjoy when they book train travel using the Seatfrog app.

So what do we like best about this travel website design? Micro-animations that bring the app experience to life. And a cheeky tone of voice that helps this brand stand out from the crowd.

7. West Coast Tasmania

Another travel web design with distinctive branding, this tourism site captures the raw, wildness of Tasmania’s west coast, using atmospheric photography, dark tones and rugged typefaces to great effect.

Designed to inspire adventurers, it’s part travel planner, part love letter to the region. But it’s not a case of style over substance. There are tons of useful features — like the map, which appears alongside accommodation, restaurant and activity listings, highlighting locations as you scroll.

8. Kuoni

Premium travel agency website design for a premium travel brand. Kuoni’s website is elegant and aspirational, with clear navigation, destination filters and detailed destination guides.

Web visitors can scroll the homepage to view holiday categories, special offers and content that covers different destinations. Or they can start their search in the hero section, by simply answering the question “Where do you want to go?”.

9. Vrbo

Vrbo is the primary alternative to Airbnb and a place where travellers can compare and book holiday rentals across the world. Website visitors can search by destination, type of accommodation and accommodation USPs — then make use of an extensive range of features, including nearby activities.

We also like the personalised experience, with recently viewed properties appearing just under the hero section on the Vrbo homepage.

10. Visit Whales

The hero section video of this tourism web design captures the diversity of Wales — from scenery to sporting events to nightlife — while the header menu directs travellers to places to stay, things to do and destinations.

We particularly like the “inspire me” menu option, perfect for travellers who know they want to go to Wales but aren’t sure what to do when they get there. Another website highlight is the prominence of authentic, user-generated content.

11. Butlin’s

The primary selling points of a Butlin’s holiday — low prices and an incredible array of entertainment — appear front and centre on this travel website design. A banner above the hero section highlights price and payment USPs. And users can scroll down to see a host of familiar celebrity faces.

There’s some great functionality too. Like the option to book for multiple groups of people at the same time — and to select exactly where within the resort you want to stay. Great for big group trips!

12. Mr & Mrs Smith

From the minute you land on the Mr & Mrs Smith hotel booking website, you get a sense of old world glamour. This travel web design exudes luxury — and convinces visitors to trust in the brand’s curated collection of boutique hotels.

Again, the imagery does a lot of the heavy lifting. Travellers are treated to plenty of lifestyle shots along with enticing hotel photographs.

13. Manor House Alsager

Manor House Alsager is a spa hotel just down the road from us in Manchester, out in the Cheshire countryside. On the hotel website, a hero section video evokes a sense of luxurious calm — exactly what site visitors are looking for.

This air of peacefulness is carried through the rest of the site, with a minimalistic menu, clean page design and some beautiful little illustrations.

14. First Choice

First Choice went through a rebrand a couple of years ago and one of the results is this fun travel agency website design with heaps of personality. The website now appeals to a younger audience and helps separate First Choice from other well-known travel agency brands.

It features playful copy, a library of creative icons and a bold pink colour scheme along with lots of useful features — like the option to search by holiday type, season, destination or departure airport.

15. The Joshua Tree House

This is a great example of holiday rental web design. Warm tones, quirky typography, beautiful photography and traveller reviews all help bring this desert retreat to life.

While you have the option to book the rental via Airbnb, the owners have created a seamless booking experience on their own website. It features an optimised checkout process, with suggested add-ons (like spa sessions) and the option to view the rental price in your chosen currency.

16. Native by Numa

Native by Numa runs aparthotels in Manchester, Glasgow and London. And the brand’s cool, calm, minimalistic web design gives travellers a taste of what to expect when they book a stay at one of its locations.

There’s a breezy sense of space — and lots of inspiring imagery, plus all the information travellers need to book a stay and make the most of the city when they get there.

17. Aurora Nights

Designed by the team here at Radical, the Aurora Nights website gets travellers excited for their trip to see the northern lights. It all starts with a hero section video that shows the aurora dancing across the night sky.

Visitors can then browse the site, looking at destinations, holiday types and individual tours. Alternatively, they can use the “Plan your Adventure” feature to share their travel wish list and request a call back from one of the agency’s expert holiday planners.

What makes a great travel website? 7 design ingredients

So we’ve seen some examples of great travel web design. But what do they have in common? Here are the essential design ingredients that make a website work hard for your travel business.

High-quality photographs.

Pictures do say more than words. And with high-quality images — of destinations, hotel rooms, activities or landscapes — you’re more likely to awaken a sense of wanderlust in your website visitors.

A hero section.

A hero section gives an impressive video or photograph space to shine. It makes website visitors feel something and immerses them in your offering from the very moment they land on your site.

Inspiring copy.

The words you put on your website make a big impact too. They give context to your imagery — telling stories, offering inspiration, guiding users to delve deeper into your site and persuading them to make a booking.

Lots of filter options.

Each traveller comes to your site with their own set of priorities. They may care most about destination, price or finding a room that fits all the family. It should be easy for them to navigate your site on their own terms, with plenty of well-signposted routes and filters to choose from.

Trust signals.

Reviews, testimonials and recognisable badges help convert customers. Travellers don’t just have your word for it. They can see that other people rate your product and service too.

Mobile-first design.

Around 60% of traffic for travel websites now comes from mobile devices. So your travel web design should work as well on a smartphone as it does on a desktop computer.

Travel web design that gives bookings a boost

The best travel website design sparks wanderlust and makes booking a breeze. Big visuals, smart filters, intuitive navigation — all the good stuff that helps turn browsers into bookers.

Whether you’re a travel agent, a hotel, a tourist board or the owner of a holiday rental, the Radical team can design a travel website that ticks all the boxes.

Ready to get started on your project? Let’s chat.