The advantages of using video animation on your website.

So you’ve got text and images. But what about adding video animation to your website?

If you’ve noticed your website has a high bounce rate, low conversions or overall site traffic is stagnating then an animated video could be just what you need.

An animated company video encourages users to linger on your site. Users spend 88% more time on a website with video than on one without. Videos boost the user experience and can also improve your conversion rate.

Here, we take a look at the benefits of using video animation on your website and the types of animated web video you might like to incorporate.

8 video animation advantages

When you add animated video to your website you achieve all the following:

• Make an impression
• Create an emotional connection
• Communicate complex ideas
• Enhance brand identity
• Make video edits and updates easily
• Save money
• Boost conversions
• Improve search engine ranking

Let’s take a closer look at each of these video animation advantages.

Make an impression

Videos combine movement, sound and visuals. This makes them eye-catching and engaging. They capture user attention far more effectively than text or static images — and they hold it for longer, too.

By engaging multiple senses, animated web videos bring topics to life. They create an immersive experience for users, which means users are more likely to remember what they’ve seen.

Whether you use animated company videos to tell users about a product, to showcase your brand identity or to explain how your service works, this format is much more likely to make a positive impression.

Create an emotional connection

The human brain is programmed to respond to stories. And, with an animated company video, it’s easy to employ storytelling techniques.

You can use narrative, characters, voice and music to create an emotional connection with your website visitors. This makes your message and brand more memorable.

Communicate complex ideas

Text is rarely the best way to communicate complex ideas. But an animated business video helps you to convey complicated information in a format that is easy to understand and digest.

Website visitors are more likely to recall information that they see and hear. When they understand what you’re trying to say, it’s easier to act on that information, too. This can lead to better conversions for your site.

By simplifying the complicated, you also improve web accessibility and the user experience. Website visitors don’t have to struggle to grasp your message. So they experience less friction navigating your site.

Enhance brand identity

Videos are a really useful tool for communicating brand identity and messaging. In fact, 90% of video marketers say that video has helped them increase brand awareness.

An animator can tailor video animations to fit your website branding. The best videos incorporate on-brand colours, logos and imagery.

Simply including a video on your website also gives your brand a boost. You appear more innovative and professional because you’re using creative website techniques.

Make edits and updates easy

Unlike a live-action video — which involves real performers, a location and a film crew — video animations are easy to edit and update, even once they’re live on your site.

You can update a video so it reflects your evolving brand and product offering. You can also look at video analytics to see how website users are interacting with your video.

Perhaps engagement isn’t what you’d like it to be. Or people tend to stop watching your animated video at the same point every time. In either case, you can tweak and test an animated video to improve the user experience.

Save money

An animated company video doesn’t require actors, film equipment, locations or crew. So you avoid the logistics and costs associated with a live-action shoot. This makes animated video a cost-effective option.

Keep your video animation simple — with a 2D video, motion graphics or a whiteboard animation — and you make your video even more affordable.

As we mentioned above, animated videos are also really easy to edit. So they never go out of date. You get years of use out of an animated video, which means the initial investment goes further.

Boost conversions

An animated video helps to showcase your products or services. It also allows you to share your brand identity and build trust with website visitors.

You give users the information they need to make informed decisions. You create an emotional connection and a clear value proposition. Video also helps you direct user attention to your most important content.

All of this supports a better conversion rate. An incredible 82% of consumers have been convinced to buy a product or service after watching a video. You can also use videos to encourage newsletter sign-ups and service queries.

A recent Wistia survey found that 41% of businesses add calls to action (CTAs) and email capture forms to their videos. This helps to improve conversion rates even further.

Improve search engine ranking

Website users spend more time on web pages that feature a video. In fact, 82% of video marketers say that video has improved website dwell time. This has benefits for your SEO efforts.

Google and other search engines see that people are lingering on your site and engaging with it. This means they’re more likely to feature your site in search engine result page (SERP) top spots.

Video supports SEO in other ways, too. You can put keywords in your video descriptions and headings and use schema markup. By doing so, you’ll improve your search engine ranking and get more organic website visitors.

Types of animated web videos to use on your site

So we’ve covered the advantages of using animated web videos. But what types of video animation can you incorporate into your web design? Here are a few examples.

Explainer videos.

An animated explainer video helps to explain your product or service — and they’re really effective. 91% of people have taken the time to watch an explainer video.

Brand intro videos.

On your homepage or about page, use a video to tell website visitors what your brand is all about. Share your values and your USPs.

Testimonial videos.

Not all customers are comfortable on camera. So record their words and incorporate them into an animated business video, showcasing the results you get for clients.

Whiteboard animations.

You can use whiteboard animations for pretty much anything. Explainer videos, brand videos, onboarding videos… It’s a simple but really engaging way to convey a message.

Product and service videos.

Video animations are a great way to tell website users about your product or service. Look at these great examples from Ahrefs and Starbucks for some inspiration.

Internal videos.

You can use video animation to train your staff, guide new employees through the onboarding process or share company culture.

Bear in mind that video animation is just one of the animation techniques you can use on your website. You can also use animated backgrounds and micro-interactions, loading animations and content carousels.

By incorporating animation, video and motion graphics, you can improve UX, user engagement and conversion rates.

Where to use animated video for your business

You can use animated videos across your website. Your homepage is a great place for a brand intro. Testimonials and case study videos work well on pages that detail your past projects. Product and explainer videos are well-suited to product and landing pages.

You can also repurpose your animated web videos across all of your marketing materials. You can include them in emails and internal communications.

You can also create animated videos suited to online ads and social media posts. Short video content in a vertical format performs well across all social media platforms, particularly Instagram, LinkedIn and Facebook.

Bring your message to life with Radical’s video animation service

There are lots of video animation advantages.

Using animated videos on your website improves user engagement and your conversion rate. Videos are memorable and they create an emotional connection with website visitors, which makes it much easier to get your message across.

If you want to add an animated web video to your website, the Radical team can help. As part of our video animation service, we create a range of original animations. These include:

• Website videos and animations
• Animated explainer videos
• Online ad campaigns
• Internal training videos
• Product videos
• Social media videos
• Whiteboard videos
• Event promos

We can also develop animated logos and motion graphics to incorporate across your website, making the user experience more immersive and appealing.

Sounds good? Then get in touch to chat about your next web animation project.