How To Use Content To Boost Your Online Presence
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Craig Greenup 26/01/19, 09:29
Lights Over Lapland have earned a reputation for providing some of the world’s leading Northern Lights experiences, including Nightly Aurora Photo Tours, all inclusive Autumn Aurora Adventures and Customisable Aurora Holidays. They specialise in helping people from all over the world make the most of their trips to see and photograph the Northern Lights in Abisko National Park, Sweden.
Our client asked us to create a website which plays on the visual nature of the Northern Lights while maximising user experience and minimising bounce rates. Lights Over Lapland use Rezdy booking software, so the new site needed to be built around this, with the aim of improving conversion rates.
Our main brief was to:
To achieve this, WordPress was chosen as the CMS. This allowed our developers the freedom to build on top of the Rezdy booking software. The bespoke site has a highly visual style, showcasing the drama of the Northern Lights and giving site visitors a small taste of what can be expected from their upcoming trip. The site has a clean look and intuitive navigation, so visitors can find exactly what they’re looking for.
The second part of the brief was to develop bespoke software to create a real-time gallery of live images pulled from cameras in Abisko.
This software needed to be:
Our developers and designers relish a challenge and love solving them creatively – the solution to this part of the brief was to create completely bespoke software that fetches images from cameras on location in Abisko to create a feed that can be embedded across multiple websites.
The completed site has all the bespoke functionality that the client required, wrapped up in a simple yet sleek, modern design. Visitors to the site can explore the Northern Lights adventures on offer and can make their booking when they are ready, whether they are booking a single excursion or are planning a complete holiday package. The effect has been to make Northern Lights tours more accessible and easy to book directly through the site. Don’t just take our word for it though, see for yourself: visit website.
If you’re interested in improving your online presence with a completely new website, or just need to expand your current site’s functionality then get in touch with us by email at [email protected], or call us on +44 (0) 161 818 6861.