Using domain names to promote your business in 2025

One of the first things you need to do when setting up an online business is find your domain name.

This is a big deal. Because your domain name is how users will find you and it’s where new customers will get their first impression of your brand.

Your domain name can be one of your most valuable business assets. And who knows? With time, it may be known by households up and down the country — or even across the world.

Here, we look at how you can use your domain name to promote your business in 2025 — getting in front of more of your ideal customers.

Why your domain name matters

A domain name is your company’s online identity. It’s the first point of contact between a user and your brand — and that combination of dots and letters can help to inspire trust and credibility (or erode it).

A simple domain name is easy to share in ads, on printed marketing materials and across social media. It can also help with word-of-mouth marketing because if people can say, spell and remember your domain name, it’s easy for them to share it with others.

With a great domain in place, you can use your domain name to build your brand. Your domain can even become the brand. Think booking.com or hotels.com. Your domain name supports your website, email campaigns, landing pages, and promotions — and acts as the foundation of your online presence.

Using domain names to promote your business in 2025: 10 marketing strategies

There are lots of ways to use your domain name to promote your business. But any good domain name marketing strategy starts with creating the right URL.

1. Choose the right domain name

The best domain names include your company name. They’re short and easy to spell. And — if possible — they include keywords relevant to your company, products or services.

They also avoid domain name tactics that come across as shady or unprofessional. This includes using numbers instead of letters, using punctuation and purposefully misspelling words (for example using a z instead of an s).

A professional domain name is an important tool for promoting your business. It also grows with your brand. So — if you have dreams of expanding beyond your current range of products and services — don’t make your domain name so specific that it prevents you from moving into new markets.

A good domain name builds up a lot of customer and search engine kudos. So you don’t want to start from scratch when it comes time to grow your business.

2. Secure relevant domain name variations

So you’ve chosen your domain name. Let’s say you’ve set up www.booksforsale.com. But when users search online they find a variety of sites alongside yours:

• www.books-for-sale.com
• www.booksforsale.co.uk
• www.books4sale.com

This can be confusing for users. They may wonder which of these options is the original and legitimate domain. It also opens the door to bad actors who want to capitalise on your good reputation by stealing or scamming your customers. That kind of publicity you can do without.

So what’s the solution? You can secure your primary domain name and variations (in additional extensions and in common misspellings). Then, redirect all secondary domain name variations to your primary website.

The bad news is this strategy can be costly. But we’d recommend — at the minimum and as long as it doesn’t break the bank — buying .com and .co.uk extensions to prevent customer confusion.

3. Build an engaging, professional website

Your new domain name tells customers something about your business and it’s easy for them to find and click on your website in search engine result pages (SERPs).

But what happens when they land on your website?

To back up a professional domain name, you need a professional website. Working with a creative and experienced web design and development company, you can guarantee that users will get a five-star website experience.

They can count on:

• bespoke web design that isn’t just a cookie-cutter version of every other website on the internet
• a responsive and accessible experience suited to all devices and users of all abilities
• easy navigation so they can find what they’re looking for in seconds
• top-notch website branding that makes an emotional connection and helps them remember your brand

Here are some other website best practices you can weave into your web design.

4. Optimise for SEO

Every good website is built with SEO in mind. With SEO web design, your site is more likely to show up in search engine results — and more likely to nab those coveted top spots too.

With SEO fundamentals in place — like fast website speeds, clean coding and a stellar user experience — you can focus on driving traffic to your domain with SEO website content.

You can use content to increase the number of keywords and searches your domain shows up for. You can also use content to attract backlinks to your primary domain. This boosts your website’s ranking, meaning it is more likely to show up on the first page of SERPs.

5. Use email marketing

Few things are as off-putting for your users and potential customers as being given a generic email address when they need to contact your company online.

Generic email addresses (we’re talking Gmail and Outlook addresses) are fine for personal use. But they lack polish and trustworthiness when used as an official point of contact for customers.

A branded email address, on the other hand, reassures users that they’re not about to get scammed, making them more likely to interact with your brand. It’s also easy for people to contact you because your email addresses follow a familiar format.

So use a [email protected] email address for your email marketing campaigns and customer service and you’ll improve email open rates and conversions.

6. Use your domain on social media

Another place to use your domain name to promote your business is on social media. You can add your domain name to branded social media assets, to remind users of your website and show that your team is behind each piece of valuable content you create.

Also, add a website link to all social media profiles. A clickable, professional domain name reassures users that your website is credible and trustworthy. It also gives them an easy way to jump from your social media profile to your website — moving closer towards a conversion in the process.

7. Create a custom landing page for promotions

With a solid primary domain name in place, you can create additional landing pages for your website. These pages provide focused and relevant content that relates directly to your marketing campaigns.

For example, if a user clicks on a link in an ad that is promoting a discount on a particular product, you can direct them to a landing page where that product and discount are the stars of the show. This makes it really easy for users to find what they’re looking for and access your offer.

Here are a couple of domain name marketing strategy ideas:

• For standard marketing campaigns, create unique URLs. For example, if you were running a campaign for a seasonal sale, you could create a dedicated URL, like tourdomain.com/sale.
• For major campaigns or product launches, you can even register a separate domain altogether. This can make your landing page domain more memorable, prevent your primary website from becoming too cluttered and make your campaign feel bigger and more enticing.
• To create hyper-personalised landing page experiences, you can create pages for each segment of your audience, each with their own URL. For example, you could use vip.yourdomain.com for loyalty card customers and try.yourdomain.com for new customers.

By creating custom domain names for your marketing campaigns, you make it easy for customers to return to your landing page without relying on a link. You also give your promotions more clarity and punch.

8. Use custom short links

On social media, you want to keep things short and sweet. A long primary domain name or landing page domain name can make your posts feel cluttered and less attractive to users.

As part of their domain name marketing strategy, many brands turn to link shortening platforms, like Bitly or TinyURL. But, as standard, these links feature the branding of the link shortening platform — not your company.

To get around this issue, create custom short domains, like go.yourdomain/offer. This helps with brand recognition and trust. And it’s relatively easy to do as long as you’re happy to sign up for a paid plan on a link shortening site.

9. Create custom domains for influencers

Another way to use your domain name to promote your business is by creating influencer-specific URLs. For example: go.yourdomain/emma

By giving each influencer a unique, branded URL, you’ll find it easy to track their impact and hone your influencer marketing strategy. You can see which influencers are driving the most traffic, clicks and conversions. These domain names are also easy for influencers to share with their fans.

There’s one more benefit. With a unique URL, you can also build out landing pages specific to each influencer you work with. You can highlight the influencer’s favourite products, feature a special deal just for their followers or include user-generated content from their audience.

This personalised approach can help to boost brand awareness and conversions.

10. Advertise your domain everywhere you can

Your domain name deserves a place in all your marketing campaigns. You can use it in Google and Facebook ads to drive traffic to your website. You can mention your domain name in radio, TV and podcast ads. You can even print your domain on business cards, flyers and packaging.

In 2025, there’s an alternative to bear in mind too. Many brands are closing the gap between offline and online experiences even further with the help of QR codes.

Stick a QR code on printed marketing materials, linking to your primary domain or a landing page, and users don’t have to type out your domain name to arrive at your site. This makes the experience quicker and more convenient for users.

Making a success of your domain name marketing strategy

The importance of having a catchy and professional domain name cannot be overstated.

You can use your domain name to build your brand. It supports brand recognition, customer trust, influencer collaborations, and email marketing campaigns. It ensures that — no matter how users see or hear your domain name — it’s easy for them to find your website.

Create variations of your domain name and you open up a world of marketing possibilities. You can create custom URLs for specific promotions, providing an even more streamlined and personalised experience for your customers.

A great domain name is the thread that ties your digital identity together. Use it to make a bold first impression — and guide customers exactly where you want them to go.

Want to get started with a new domain name, website or marketing campaign? Then tap into the web design, development and marketing expertise of the Radical team!

Get in touch to chat about your project today!