Lights Over Lapland is the world leader in helping guests from all reaches of the globe experience and photograph the magical aurora borealis in Abisko National Park, Sweden. They are renown for their Nightly Aurora Photo Tours, all inclusive Autumn Aurora Adventures and Customisable Aurora Holidays.
Our goal was to design and build a highly attractive and visual website, to maximise on user experience and improve improved bounce rates. The website is built on top of Rezdy booking software so naturally it was important to improve conversion rates and help to generate more bookings. Finally, a second part of the project was to build bespoke web based software that fetches live aurora photos from cameras in Abisko and displays them on the website in a real-time gallery.