Recent improvements in solar battery technology have given homeowners the opportunity to store energy generated during the day and use in the evening when the majority of homeowners require it. This is one of the key selling points of going solar. Combined with the fact that Feed in Tariff (FiT) came to an end on 31st March 2019, it meant that the Government no longer paid homeowners and businesses who generate their own electricity through renewable technologies. As a result, the existing website was no longer fit for purpose.
Our goal was to design and build a new leads website, with free rein over colour scheme, style and structure of content. It was important to ensure that all of the core information is displayed in one place, without the user having to search or click through to additional pages. Therefore the chosen approach was a single landing page with usability and conversion rates (CVR). To help encourage sign-ups, a sticky CTA for ‘receive a quote’ purposes was incorporated.
As part of the project, we were also responsible for designing a logo.