Graphic Design

Whether you are looking to design a logo, company stationery, or social media profile assets, we research your business, your competitors businesses, your industry and your target audience to build a clear vision of what direction to take.

Some of the typical types of projects we get asked for include:

• Logo design
• Company stationary
• Social media assets
• Brochures
• Signage design
• Website graphics
• Promotional material
• Leaflet and flyers

We create our designs in Adobe Illustrator. From the initial concept through to the approved design, the content, icons, fonts can all be easily edited. However, it is not ready for print yet as the final version requires a few extra steps:

• Fonts need to be changed for strictly vector shapes, which makes the whole process more time consuming, particularly in consideration of paragraphs or a multi-page brochure for example.
• Icons need to be expanded from border strokes to vector shapes and merged, because these are always divided for multiple single lines in the progress file.

The last step is to take care of the technical setup, which consists of creating or checking existing bleeds and ensuring that elements outside the artwork are placed correctly. We also need to check colors everywhere, so that they are set correctly in CMYK instead of the RGB color palette.

Why go to so much trouble?

Let’s consider if the printing company did not have all the necessary fonts, it would be a disaster if their software would change our custom fonts for Times New Roman, or Myriad Pro. Likewise if the colours came out completely different than planned it would ruin the design.

Now you can see why there is more than meets the eye with print design. This is why we take extra care to prevent mistakes and perfect our designs.

Have a project in mind? get in touch.