Medela Rental

Medela provide solutions and information about breastfeeding. Their aim is to promote the health of you and your baby thanks to the benefits of breast milk. The Medela Rental website provides customers with the ability to rent the Symphony PLUS breast pump which is a hospital grade, number 1 choice for hospitals and midwives, as used in 75% of UK maternity hospitals.

Our goal was to build an e-commerce website that was easy for their customers and agents to use, across all devices and screen sizes. It was also important to improve existing processes and eliminate manual tasks carried out by the customer service team. We built a completely bespoke website that did exactly that, saving 100’s of hours each month. A secondary requirement was to improve key graphic visuals across the Medela Rental, Medela UK and other promotional websites, such as Argos and Ocado.

Project requirements

Responsive website design, with key focus on mobile experience.
E-Commerce functionality, with multi-step checkout process, guest checkout and promotion codes.
Ability for guest users to register at later stage, after completing checkout, or via email. All order data to be attached to account thereafter.
Separated checkout interface and process for sales representatives.
Re-occuring payments with custom date schedule and varying payment amounts based on Stripe.
Postcode address lookup functionality, for user to type in and select from applicable list of addresses to pre-fill form using Royal Mail database.
Integration with UPS shipping & logistics (access points/order collection) and external ERP software used for order fufillment purposes.
Campaign Monitor for newsletter purposes, with unique promotion codes assigned to customers for marketing purposes.
Setup of enhanced e-commerce Google Analytics tracking and Google Adwords conversion tracking.
Admin interface to facilitate the management of products, reviews, customers, agents, orders, shipping methods and B2C promo codes.
Cross browser compatibility of all major browsers, including: Firefox, Google Chrome, Microsoft Edge, Safari, Opera, Internet Explorer 11+

The solution

Bespoke website application based on Laravel.

All critical features where customer or financial transactions involved covered by integration and unit tests.

Fully responsive interface with high focus on mobile experience to improve conversion rates and sales.

Checkout experience built on top of Vue.js as separated single page application.

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